Roses are red...ultra violet is the newly declared Pantone color of the year. Pantone, the “global color authority” painting company, has been choosing a color of the year for nearly twenty years (its first being cerulean in 2000). The process involves ten color experts researching hues and color consequences and trends around the world.
A lot of thought is put into the color choice rather than choosing something haphazardly. According to Today, “Pantone hopes the blue and red, the colors used to designate America’s liberal and conservative politics, can become a more harmonious purple.” Blue and red, of course, is the color equation for purple and also the designated colors for the Democratic and Republican parties respectively.
The New York Times interviewed Letrice Eiseman, the current Pantone director, about the color choice, who claimed that ultra violet “communicates originality, ingenuity and visionary thinking.” The newspaper continues explaining the reasoning behind the choice saying, “[Ultra violet] is found in the cosmos (think of all those swirling purple nebulae!), the wellness movement (amethyst crystals!) and was a favorite color of the architect Frank Lloyd Wright, who, Ms. Eisman said, used to wear a purple cape when he was trying to be creative...Also, of course, Prince.”
Shades of purple have always been internationally significant, as it is a symbolic color associated with royalty. A post on Bourn Creative describes the reason behind purple’s relationship to aristocracy, asserting, “Many believe this to be true because the rare occurrence of purple in nature made it one of the most expensive color dyes to create. The United States Military awards the Purple Heart to soldiers wounded in battle. In Thailand, purple is the color of mourning for widows.
Ultra violet follows the 2017 color of the year, “greenery,” which aimed to highlight the importance of nature.
You can shop for Pantone products in ultra violet here.