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Ultimate Guide to Social Media Image Sizing

Ultimate Guide to Social Media Image Sizing

Last updated 9/13/17

Sick of looking up the exact size of Instagram or Twitter images? Not to mention their seemingly constantly changing sizes of cover photos. (Okay, maybe only marketing designers, social media directors, or personal bloggers might feel our pain here, but trust us, it’s quite tedious.)

Well, we’ve put together the ultimate guide to the different sizes required for the never-ending list of social network sites out there. Enjoy!



Profile Image - 170 x 170 pixels

Cover Photo Desktop View - 820 x 312 pixels

Cover Photo Mobile View - 820 x 461 pixels

Facebook cover photo example-01.jpg

To make the image perfectly proportioned on both desktop and mobile, size your image to the height of mobile view (461 pixels) and make sure no important information is in the top or bottom 74.5 pixels. Below is a diagram to show you what we mean.

Shared Images - 1200 x 630 pixels

Shared Links - 1200 x 628 pixels



Profile Image - 180 x 180 pixels

Photos - between 320 x 320 and 1080 x 1080 pixels

  • We’ve found that JPEGs sized 575 x 575 pixels, saved in RGB mode at 150 dpi works perfect for Instagram.
  • Keep in mind that photos don’t have to be square now - arguably the best news of 2015!



Profile Image - 400 x 400 pixels

Header Image - 1500 x 500 pixels

Tweet Image(s) - between 440 x 220 and 506 x 253 pixels

  • Twitter maintains a 2:1 ratio of images - which is particularly important when posting more than one photo at once (as of recent, Twitter allows you to post up to 4 photos at a time).


LINKEDIN (for business profiles, not personal accounts)

Profile Image - 300 x 300 pixels

Cover Photo - 1536 x 768 pixels

  • Note: parts of this image may be cut off by the profile. We recommend testing the image before publishing.

Shared Image - 350 pixels wide

  • Note: this size is for desktop view. It will be cropped to a horizontal orientation on mobile feeds, so place the most important information/areas of the image directly in the center.

Blog Post Image - 698 x 400 pixels


Whether it’s a blog post, video, or even a meme, making sure you’re posting the correctly sized images with your content is of the utmost importance. Hopefully this guide will make that that much much easier.

DYK (did you know)...a thing called "Reverse Image Searching" exists?

DYK (did you know)...a thing called "Reverse Image Searching" exists?